Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Kaltura, a leading video technology provider, has introduced a faster, leaner version of the Kaltura Mobile Video Player SDK for iOS and Android phones and tablets.

“This native software provides the framework and tools for embedding the Kaltura Video Player into iOS/Android applications,” reports the Kaltura crew. “The new Mobile Video Player SDK has been designed from the ground up to produce market-leading performance and the ultimate mobile viewing experience.”

Some of the benefits include a fast load time — under one second — as well as optimized APIs for shorter integration cycles. That gives developers the ability to quickly and easily build custom applications using the player framework.

“The ultra-fast loading speeds are especially important for publishers and developers who want to add more functionality to mobile services – such as various DRM technologies, multi-audio tracks, captions, and a mix of monetization options – without impacting video load time,” notes a provided statement. “The player also supports casting to Google Cast and Apple AirPlay as well as downloading videos for secure offline viewing.”

Kaltura’s new Mobile Video Player SDK for iOS and Android is fully integrated with the Kaltura platform, which supports all major playback options (HLS/DASH).

“An advanced mobile video player that can handle all the background heavy lifting and still offer a near-real time load time is rapidly becoming a must-have,” said Ron Yekutiel, Kaltura co-founder, Chairman, and CEO. “Our new Mobile Video Player SDK for iOS and Android makes this possible, as Kaltura customers can add multiple audio tracks, a mix of payment options, captions, and much more to their mobile players without compromising player load times.”

Demo apps are now available for download from the Google Play Store and the App Store.

Leave a Reply