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Our friends at MMW have just shared with us a new infographic from AdRoll that lends good reason to the motivation for marketers to focus on Europe.

“Last year, we found the vast majority of marketers are familiar with running programmatic campaigns,” the company says in its report announcement provided to MMW. “So when we surveyed over 1,300 marketers from North America and Europe this year, we shifted our focus and dove deeper into how they’re thinking about the latest performance strategies across every stage of the marketing funnel.”

As for the findings, you can review them in the infographic posted below.

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