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Still Fighting Fraud OpenX Launches Next Gen Platform for Programmatic MonitoringOpenX, a global leader in creating programmatic advertising marketplaces to boost monetization for publishers, is banking on two new hires to strengthen the firm and its offerings.

The company just announced the appointment of Dipanjan Chattopadhyay as vice president of product for core exchange and Igor Polovinchik as vice president of technology operations.

“By bringing on Dipanjan and Igor, OpenX strengthens its ability to innovate new products and scale technological solutions for its global business,” reads a statement from OpenX.

Dipanjan will be responsible for core exchange, marketplace quality and strategy, audience data, and demand integration. With a decade of product leadership experience, Dipanjan most recently spearheaded advertiser products at Criteo, launching several new products and enhancing the core platform to drive $100M+ in incremental revenue during his tenure.

Igor will oversee technology operations, information systems, information security, and compliance worldwide. Igor has more than 24 years of technology expertise and was previously the vice president of global technology and acting chief information security officer at Turn.

“We are delighted that Dipanjan and Igor are joining OpenX at this time of evolution and change in the programmatic industry,” said Michael Radovancevich, OpenX Chief Technology Officer. “I’m looking forward to working with them as their experience within ad tech and expertise will help us deliver that indispensable value to publishers for which OpenX is well known.”

“As one of the pioneers of header bidding technology and first to market with innovative solutions, like real-time guaranteed, having a strong product and engineering team keeps us on the forefront of further innovations and will further accelerate our ability to develop and scale the solutions that have a profound impact on the way digital advertising is bought and sold,” he added.

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