Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

New Funding for Next Gen Content Measurement and DistributionWho’s the current leader in content measurement and distribution? At the moment, that honor appears to go to SimpleReach.

Let’s face it: Nearly every big time native advertising program, including ones at The New York Times, Forbes, The Huffington Post, and The Atlantic, avails itself of SimpleReach services for internal reporting. Best of all, the company offers clients what is most in demand today: a real-time view of sponsored content campaign performance.

Current stats indicate that SimpleReach serves about 100 top marketers, including many Fortune 500 companies, with tracking of content performance across numerous publisher sites and social media channels.

Now it could get better — for both SimpleReach and its client base.

According to details shared Thursday with NativeMobile, the firm has just closed a Series A financing round of $9.0 million. The round was led by MK Capital and included investments from Atlas Venture, Village Ventures, and High Peaks Venture Partners.

The pumped-up funding should allow SimpleReach to further hone its analytic and measurement skills as it “lets marketers optimize their paid distribution efforts across channels including Facebook, Twitter, LinkedIn, Outbrain, Nativo, StumbleUpon, and TripleLift.”

Not only does SimpleReach help brands boost traffic to and engagement with their branded content, it has been able to lower the cost per engagement by up to 91 percent, according to company execs.

The company’s clients are generous with the kudos.

“Before working with SimpleReach, it was like having a coach tell you everything you should do, after the game was over,” says Luke Kintigh, Global Media & Content Strategist at Intel. “Now we get insights in real time and it’s completely actionable.”

According to Edward Kim, CEO and Co-Founder of SimpleReach, the promise of content marketing is not a future thing, it’s here.

“We have the data to prove content is a marketing channel for delivering strong ROI. With this new funding, we’ll make sure every content creator is empowered to see the same impact from their marketing endeavors.”

The company says that since the beginning of 2014, SimpleReach has grown revenues by 800 percent and has increased media spend through its intelligent paid distribution platform by 3,000 percent.

Leave a Reply