Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

new-from-roku-direct-publisher-for-launch-of-streaming-channelsRoku, Inc. has released a major update to its Roku Publishing Platform that lets content owners expeditiously reach its 10 million-plus households.

Roku Direct Publisher allows providers to launch streaming channels without entering a single line of code.

“With a few simple steps, including providing a feed, content owners can publish and automatically participate in search and discovery experiences in regions where available on Roku devices,” reads a provided statement from Roku.

Recently released channels built with Roku Direct Publisher include Mashable, Rolling Stone, and Us Weekly. Roku Direct Publisher is also supported by top third-party OVPs, including Brightcove, JW Player, Kaltura, and Ooyala.

“Building streaming applications typically involves significant time, development resources and costs in order for publishers to reach and engage TV viewers effectively. With the launch of Roku Direct Publisher, we are empowering content owners to be able to get on the Roku platform quickly, develop an audience and drive monetization,” said Bill Shapiro, director of product management for the Roku OS. “It’s a great solution for content owners and will also result in a lot of new and interesting channels for viewers.”

Roku’s unbiased search, which already includes more than 100 channels in the US, is now open to all content publishers on the Roku Platform.

“The Roku Publishing Platform now also includes performance dashboards for each channel that provide the content owner with detailed metrics, such as the streaming minutes for the channel, number of installs, uninstalls, and more,” according to the statement. “Content owners who use Roku Direct Publisher will also have access to metrics on individual video performance.”

Leave a Reply