MoPub, a mobile-focused ad exchange, is out with interesting news.
The company says that, as of June 2015, there are now more than 8 times the number of apps in the MoPub Marketplace using native ads compared to the previous year.
“Over the past year, we’ve seen tremendous growth in the popularity of native ads among MoPub publishers,” said the company this week. “Not only are these publishers adopting this user-friendly format with their direct advertiser partners, but they’re also using our mediation solution to maximize their native ad revenue from multiple ad networks.”
Data show publishers using MoPub Marketplace for native advertising are enjoying measurable positive results.
“In fact, from June 2014 to June 2015, these publishers saw a dramatic 73 percent increase in eCPMs for native ads. Publishers have been able to achieve this success with MoPub’s easy integration, unique location controls, and full stack solution, which enable them to optimize their native ad inventory, while maintaining a high-quality user experience,” noted MoPub.
Customers — including demand side platform Liftoff — reported dramatic improvements in both performance and scale related to native inventory on MoPub Marketplace it arranged for client SeatGeek.
“MoPub Native Ads proved to be the best solution for an advertising partner like SeatGeek because of the amount of scale they provide for this type of ad unit,” explained Mark Ellis, Liftoff CEO. “Delivering quality performance and achieving brand/performance results through these kinds of well-matched partnerships is a win for everyone involved.”