The pioneering global native advertising company MGID has announced that the Interactive Advertising Bureau (IAB) has just approved its application for membership.
And they are popping some serious bubbly about it.
MGID, which specializes in entertainment and lifestyle publishing verticals, intends to help IAB design best practices for native advertising within the paid media and content marketing industries.
According to a statement from the organization: “Participation in IAB, following MGID’s recent move of its headquarters to Los Angeles, reflects MGID’s growth strategy. The firm plans to participate actively in IAB conferences and committees. Additionally, MGID will benefit from tremendous research, resources, and marketing opportunities.”
“We’ve witnessed native advertising’s dramatic entry into the marketplace and know firsthand of its tremendous potential, but as with any new and prominent technology, it needs time to mature and become a perfect solution for publishers, advertisers and consumers,” said Sergey Denisenko, the COO at MGID. “We are certain that our new partnership with IAB will enable us to make a substantial and long-term contribution into the development and standardization of native advertising.”
Notably, MGID created the technology behind the first native advertising network in 2008. Since then, the firm has grown to be a global leader in native and works with more than 3,000 publisher partners.
The company’s proprietary native advertising content-driven platform connects thousands of websites with millions of people annually.