Bidtellect, a growing native advertising technology and solutions company, has announced several key personnel enhancements which include an executive level promotion, as well as the appointment of several new positions.
According to a company statement, “the changes are in support of Bidtellect’s burgeoning expansion, as the company grows its portfolio of services.”
Founded in 2013 and led by a group of veteran Internet ad tech leaders, Bidtellect works with advertisers, agencies, and media companies to supply technologies and tools to help them meet their online advertising and marketing goals.
“This is an exciting time for Bidtellect and we couldn’t have asked for a better group of individuals to help support our development and propel forward momentum,” said Lon Otremba, CEO of Bidtellect. “Through the collective experience and knowledge of our executive team, we’re more confident than ever that our innovative technologies, tools, and trusted expertise will help clients meet their Native Advertising and marketing goals.”
Some of the staff changes and additions to Bidtellect’s executive sales team include the appointment of Andrew Horlick to the post of Vice President of Sales from his former position as Eastern Region Vice President of Sales. Previously, he had managed New York sales for Collective, a data and technology driven ad network focused on multi-screen advertising and bridging TV and digital ads. Digital sales veteran Debbie Sorich has been named West Coast Sales Director; prior to Bidtellect, Debbie worked at AddThis, where she served as the Western Regional Sales Director.
In other appointments, Jennifer Zeidler was named Account Manager and Michael Logan was named East Coast Sales Director.