Big data is great, but being able to use it — to target real consumers in real time — is the Holy Grail.
Now glispa, one of the world’s digital marketing pioneers, has released the fourth generation of its Quality Optimization Engine (QOE).
“QOE is a business intelligence tool that delivers mobile advertisers quality traffic and turns big data into valuable, actionable metrics,” the company boasts. “The glispa technology massively increases the value advertisers and publishers receive for their advertising budget and the effectiveness of ad campaigns.”
The glispa QOE identifies real-time quality data that advertisers can use to optimize and advance campaigns quickly.
According to details shared with NativeMobile, it also allows real-time insight into glispa-generated users,” which can be proactively monitored to see how users are engaging (e.g. how deep they may be going into the application) and monetizing.”
“We can actually guarantee quality traffic and more engaged end users for our global advertising clients,” says Gary Lin, glispa CEO. “gumi Inc. and OLX are excellent examples of how we use business intelligence to deliver actionable learning to our advertisers through proactive data analysis and real-time optimization. The Quality Optimization Engine is our behind-the-scenes technology that is a major ingredient in our secret sauce.”