Mobiquity Networks, a next generation location marketing and data insight company, now has a major weather related app joining its App Publisher Network.
Mobiquity operates a nationwide location-based mobile advertising network of beacons. This new app will add approximately 70 million U.S. downloaded users to Mobiquity’s existing publisher network.
“The Mobiquity Publisher Network is comprised of apps that have integrated Mobiquity’s location SDK,” according to an emailed statement to MAW. “The Mobiquity location SDK provides precise real-time first party location information for use in marketing and research.”
The aim of the partnership? To broaden Mobiquity Networks’ location data to create highly relevant location based ads, audience segmentations, and attribution reports. It’s all about helping brands to better reach their customers and potential customers, as well as increasing the effectiveness of their advertising campaigns.
“With this partnership we have greatly expanded the reach of Mobiquity Networks” said Tom Arnost, the Chairman of Mobiquity Networks. “As the app continues to scale, since our recent launch, we have documented over 2 billion data points of valuable first party location data. Now brands have even more opportunity to understand their customers and better provide them with information on their products and services.”