What’s on the tube? A ‘burst’ of new advertising tech.
Burst is a mobile video technology company that enables broadcasters, media companies, rights holders, and brands to instantly deliver mobile video to broadcast, OTT and digital.
Now it’s launching Burst On TV (BOTV) and Burst Real Time Commercial (BRTC).
“Burst On TV is the company’s foundational technology and the only platform that allows customers to get video from any mobile device onto live broadcasts, OTT, digital networks, or social media channels instantly without disrupting existing workflows and processes,” according to Burst. “Burst Real Time Commercial is the first business application for Burst On TV and a must-have for media companies looking to create more lucrative native advertising inventory for their broadcasts and for sponsors looking for new ways to differentiate and connect directly with consumers.”
BRTC is built on the BOTV platform and is bundled with production services, support, and a rigorous customer success program.
“This packaged solution allows advertisers to easily create authentic and engaging advertising infused with real-time, curated user-generated content seamlessly delivered via broadcast, OTT, or digital applications within minutes,” the company tells us. “The BRTC solution is the first of several upcoming Burst solutions based on BOTV that will allow customers to create, control, and monetize video content more profitably than ever before.”
BOTV employs an easy to use point-and-click interface that allows journalists, consumers, celebrities — anyone with a smartphone, a point of view and a subject to record — to get their video into live media streams seamlessly without requiring the download and use of a mobile app to participate.
“The communications universe is continually expanding and the number of video consumption options is unending,” said Bryant McBride, the founder and CEO at Burst, Inc. “Today, the world seems fixated on live broadcast delivered via social media which engenders a poor viewing experience that can be akin to ‘watching water boil.’ Burst’s customers are clamoring for the speed of broadcast combined with the curated precision that ensures compelling content.”
To learn more about Burst, check them out here.