Button, a leading platform powering partnerships across the mobile economy, just closed a $20 million Series B financing round led by Norwest Venture Partners with participation from returning investors Redpoint, DCM, and Greycroft.
“The Button Marketplace makes it possible for companies to easily partner with one another on mobile, providing a beneficial experience for all: enhances the user’s experience, allows Publishers to build transactional revenue streams, and allows Merchants to establish new forms of acquisition and re-engagement in mobile,” according to the Button crew.
Button serves top brands, including eBay, Jet, Uber, Hotels.com, and many others. The funding round should help accelerate the company’s explosive growth and allow additional investment in the development of the platform, international expansion, new strategic partnerships, and talent acquisition.
“Button’s technology, which can be implemented within hours and utilized for years, enables partnerships between the world’s leading mobile brands across a variety of industries, creating meaningful revenue streams for publishers and driving user acquisition for merchants,” the firm tells us. “Merchants in the Button Marketplace offer links or buttons on Publishers’ mobile sites or native apps — and the leading categories within the Button Marketplace are travel, meta-search, loyalty, local, and content.”
Since being founded in 2014, Button has seen explosive revenue growth and expanded its two-sided Marketplace to feature many of the world’s leading digital brands.
“We are excited to partner with Mike and the Button team to help them achieve their goal of creating a transactional marketplace that is beneficial to all,” said Jared Hyatt, an investor at Norwest Venture Partners. “The decline of traditional advertising in mobile proves publishers need new and creative ways to monetize their content, and their users. Button’s Marketplace allows them to do this with a phenomenal user experience.”