Mobile data firm Tutela has announced the launch of a $1.2 million recruitment drive to sign-up new mobile app developers into its partner program.
“With a specific focus on the UK and Western Europe, Tutela is actively signing agreements with mobile app publishers with 1 million+ daily active users (DAUs),” according to a company announcement emailed to MAW. “Tutela currently works with more than 100 app developers with over 1 billion combined users and aims to double that amount in the first quarter of 2017.”
Tutela contends that large app publishers that enroll in the program may garner $1 million to $4 million in additional revenues in the first 24 months.
How does Tutela’s system work? For starters, the company collects and monetizes mobile network quality data using a software package (SDK) that mobile — and particularly mobile game companies — embed in their apps.
“The software runs in the background and collects anonymous data about the coverage and quality of mobile networks, which Tutela uses to create reports and heat-maps of the world’s network coverage,” according to the firm. “Tutela sells these reports to mobile telecoms companies and shares the revenue with the app publisher.”
“Mobile coverage and quality data collection is a multi-billion-dollar industry and our doors are open. We are actively looking for app publishers to partner with,” explained Tom Luke, the VP for Sales and Marketing at Tutela. “We call this model Anonymous Data Monetization (ADM). The data we collect doesn’t affect the user or device, but it helps mobile telecoms companies quickly understand and improve networks for their users. They pay us for the data and we share the revenue with the mobile app publishers, so it’s a win-win-win for the mobile companies, the app publishers, and the users.”
Consumers will be happy to know that Tutela does not collect any personal information or unique device data.
“This protects the device owner’s privacy and ensures compliance with data protection and privacy laws like the EU Data Protection Directive and COPPA,” the company tells us.