“G-STAR will be the first of many outreach opportunities for Taptica in APAC in the near future,” said Hagai Tai, Taptica CEO. “Following our acquisition of AreaOne, we now have a firm hold in the Chinese market with offices in Beijing, as well as a strong presence throughout the region. We’re looking forward to introducing the top players at G-STAR to the latest enhancements to our comprehensive data-driven mobile marketing platform.”
Hosted by the Korea Internet Digital Entertainment Association, G-STAR in Busan, Korea is an annual trade show for the computer and video games industry. A massive show, it’s a must-attend for anyone involved in gaming, from PC and Online to Arcade, Console, and Mobile. It also features one of the largest game exhibitions in all of APAC, a region that Taptica sees as key for the mobile advertising industry.
Next, Taptica will be speaking and exhibiting at Apps World at The ExCel in London.
“Apps World brings together the entire app developer community to embrace and discuss the fast moving tech industry,” according to the Taptica team in a provided statement. Aviv Shalgi, Director of Business Development, Mobile at Taptica, will (be) on the panel, “Effectively driving acquisition, retention and conversion,” to discuss techniques for getting an app noticed, keeping users engaged, and improving on the overall app experience.”