Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

The Mind Blowing Truth About Programmatic RTB on MobileFresh from the folks at Fiksu is a powerfully enlightening new infographic meant to demonstrate the significantly lower costs when comparing mobile ad buys to television.

In particular, Fiksu explains, when looking at programmatic real-time bidding (RTB) on mobile, the cost differences are dramatic.

For example, the marketing tech firm illustrates, advertising on TV during the Superbowl would reach 110 million viewers, at a cost of $4.5 million dollars. Advertisers could reach that same size audience in an average week via RTB, at a cost of only $230,000, or just 5% the cost of the 30-second Superbowl spot.

Mind not blown yet? Check out the visual below and it will be.



Leave a Reply