Native advertising is taking the world by storm. That’s been good news for Los Angeles headquartered native ad colossus MGID. The company boasted a 21.7 percent increase in revenue in the fourth quarter of 2014 YOY.
In case you don’t know the company, MGID was one of the first dedicated native advertising firms in the world.
Since its founding in 2008, the global advertising company has promoted billions of news stories and goods daily, “offering marketing solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers, and publishers.”
A move from New York to Los Angeles in 2013 helped the company grow. With a hefty entertainment and lifestyle client roster, the firm benefited from the change of scene.
Whence the revenue? MGID served up more than 360,000 ads that produced about 435 billion impressions around the globe.
“MGID’s traffic numbers compiled from comScore revealed there were over 3 billion visitors to its platform in 2014, averaging at almost 9 million visitors per day,” the firm announced this week. “Traffic came from North America and Europe (each at 29 percent), Asia/Pacific (26 percent), Latin America (9 percent) and the Middle East/Africa (6 percent). comScore also found the median income for visitors to MGID was $71,697 and age 36.”
At the moment, the mass of traffic comes from desktop (72 percent), smartphones (15 percent) and tablets (12 percent).
“2014 has been an exciting year for MGID and also for native advertising,” asserts Sergey Denisenko, MGID’s Chief Operating Officer. “The industry reached several important milestones, including mainstream adoption of the native ad format as well as an industry-wide consensus on ethics and formatting standards.”
The exec says the company has lots of innovative plans in the works – efforts that will hopefully make native ads smart and more scalable to the ultimate benefit the entire native advertising ecosystem.