It’s official: MenaMarketPlace and new partner PubMatic will team up to service demand for premium digital ad inventory in the Middle East and North Africa (MENA) marketplace.
PubMatic is a leading programmatic advertising platform, in its exclusive relationship with MenaMarketPlace will bring the firm’s global sell side platform (SSP) technology and services to MENA advertisers for the first time ever.
“This strategic partnership with PubMatic will help publishers take advantage of the evolving media landscape, driving clear ROI for their digital ad inventory,” says Vincent Pelillo, Managing Director of MenaMarketPlace. “Through integrating with the industry-leading software automation platform that PubMatic provides, we have created the first premium programmatic marketplace for MENA publishers and media buyers.”
The new partnership, we’re told, looks to take advantage of the increase in advertising spend predicted in the MENA region, which will rise to $5.7 billion within three years.
“Brands will drive the shift to programmatic advertising by increasing their media spend, allocating greater portions of that budget to real-time, audience-based digital advertising,” the companies said in a joint news release.
Rob Jonas, chief revenue officer at PubMatic, believes the partnership will be a profitable one for both parties.
“The catalyst for our expansion to MENA (Middle East and North Africa) has been the tremendous publisher demand for the PubMatic platform across EMEA,” said Jonas. “MenaMarketPlace provides significant value to publishers looking to take more control of their digital ad inventory. Local and global ad networks, DSPs, trading desks, and agency holding groups will now be able to reach targeted audiences in a premium online environment.”
PubMatic’s recent platform innovations offer solutions due to become increasingly relevant as the programmatic advertising market matures in that region.