Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

mobile-advertising-podcastEarlier this summer, MAW kicked off a new podcast series featuring exclusive interviews with some of the most knowledgeable and influential figures in the modern mobile ecosystem.

In our newest installment, MAW catches up with Gil Elbaz, a highly respected and accomplished entrepreneur,  investor, and philanthropist best known for co-founding Applied Semantics (ASI), which was ultimately acquired by Google in what many still believe has been Google’s most important and formative acquisition to date.

He is also the founder and current CEO of Factual, a location platform that enables personalized and contextually relevant mobile experiences.

A self-described data junkie, Elbaz tells MAW in our latest podcast about the increasingly important purpose served by data and location technology in the efforts spearheaded by advertisers and developers alike. Check out our interview below and check back often for more installments of the MAW Podcast.

Gil Elbaz

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