MarMetrix has just launched a new mobile app marketing platform.
The platform offers specialized tools mobile marketers can use to test, measure, and optimize key elements required for app successes like value proposition message, user acquisition, and lifetime value.
“The current market for apps in the U.S. is extremely competitive and it’s only going to get more so in the future,” said MarMetrix founder Toren Ajk. “Currently iTunes and Google Play both have more than 2 million apps in their stores and both are expected to grow to over 5 million apps by 2020. The current average cost per install is over $3. Even more daunting is the fact that a quarter of all apps are opened only once after install and 50 percent are opened five times or less.”
What to do? Turn to actionable metrics.
“That is the root of MarMetrix’s platform, which consists of an app store landing page tester, marketing analytics, and an app store ranking tracker. The app store landing page testing tool lets users test their app value proposition messaging and visuals to not only improve the conversion rate for installs, but to get users exited about actively using the app so it doesn’t fall into the one and done quagmire.”
While the marketing analytics section of the software measures the performance of ad campaigns as well as social and organic sources, the app store ranking tracker (iTunes and Google Play) allows users to track how optimized landing pages and new marketing campaigns impact their ASO.
“According to Apple, 65 percent of all installs originate in the app store via searching and browsing, which means improving rankings is critical for long term scaling. More installs plus engaged users and higher conversion rates over time will increase app store rankings,” according to the MarMetrix team.
The debut of the platform — the first complete suite of tools available for app marketers — should be welcome news in the app community.