Today’s the day Mark Zuckerberg has been waiting for.
It seems, without much public knowledge or fanfare, Facebook made a quiet acquisition recently and today’s the day when Facebook finally gets to use it.
For an undisclosed sum, Facebook apparently acquired Cupid’s bow and arrow. And later today, Mark Cupidberg is going to point it at every mobile app developer in sight. And let’s hope he doesn’t miss. Because unless developers begin to fall in love with Facebook in droves, the social networking giant’s mobile ad network surely won’t become all that it otherwise could.
Okay, so we’re having a little fun with all the talk we’re hearing about Zuckerberg’s plans to lay it on thick at the start of F8 today. But the truth is the truth. And Mark Zuckerberg will make the biggest pitch of his life to the developer community today as Facebook looks to cultivate the biggest mobile ad network of the modern era.
“We’re kicking off our annual F8 developer conference… in San Francisco,” Zuck posted to Facebook last night. “We’ll be talking about all the ways we’re helping developers build great mobile experiences to serve our community.”
Although specifics won’t be known until later today, rumors are rampant that Facebook has some key announcements in store for Wednesday.
Annie Massa of Bloomberg expects Facebook to “unveil tools that let application makers reach the social network’s audience while helping the company boost revenue.” Additionally, Massa notes, Facebook might even show off a new “mobile-advertising distributor to challenge Twitter Inc.’s MoPub.”
So what else might the day bring? If you’re not on hand for the festivities yourself, you’re not out of luck. Facebook is livestreaming all the action today at fbF8.com.