Protected Media is a global provider of digital advertising solutions and this week its video arm — Madrivo Digital — selected Protected Media’s multi-layered ad protection technology to improve the quality of its clients’ online advertising campaigns.
“Protected Media provides precise pinpointing of the source of suspicious traffic to enable the maximum return on investment for online advertising budgets,” the Madrivo crew tells us. “Madrivo is ranked among the fifteen fastest growing private marketing companies in the US for 2016 by Inc 5000, as a result of their ability to provide high performing digital campaigns.”
The objective? Battle back against ad fraud and wasted campaign money.
“Ad fraud has expanded to include diverse and sophisticated methods of deception that can burn through advertisers budgets and, thus, Madrivo Digital puts forth significant efforts to protect its advertisers from running their ads on any fraudulent inventory,” said Idan Miller, the general manager of Madrivo Digital.
“With its sophisticated cyber crime busting methods, combined with precise granular reporting, Protected Media provides us with our best form of defense against fraudulent traffic, enabling us to bring better value to our customers,” Miller added.
Madrivo Digital provides a wide array of video ad solutions across all tier 1 markets. Madrivo Digital leverages direct relationships with premium publishers, RTB and non-RTB programmatic exchange methods, and quality measurements tools to help advertisers target consumers, optimize campaign performance, and maximize returns.