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Industry scuttlebutt has amped the excitement over a much-anticipated new video exchange.

Now comes word that Madrivo, a leading digital ad agency, has officially launched Madrivo Digital, designed for brands to significantly increase and optimize their exposure via video ad monetization.

“Given that programmatic media buying is quickly evolving into one of the key drivers of online ad expenditure and expected to exceed $40 billion by 2020, Madrivo Digital is entering the market at just the right time,” the Madrivo team tells us.

Madrivo Digital’s video advertising exchange equips demand partners with a wide array of video ad solutions that create a relevant and compelling experience for viewers. Coupled with the data-driven intel from Eclipse, it offers partners rich media content for in-stream, out-stream, in-content, reward video, and vertical video formats.

In addition, the exchange provides clients with real-time tracking, extensive analytics, flexible integration, and support for VAST and VPAID specifications.

“I foresee Madrivo Digital evolving into a leading video advertising exchange in the very near future,” said Idan Miller, General manager of the exchange.

Madrivo, if you’re not famialiar, has global presence — serving “robust markets” throughout North America, South America, Europe, and Asia.

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