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Ahead of the weekend, Kantar Media announced a global partnership with Hookit for sports clients worldwide.

By partnering together, Kantar Media and Hookit will combine efforts to provide clients with a single source for data and valuations for both traditional media as well as the rapidly expanding world of social and digital media while providing clients analysis to optimize their brand placement and sponsorship in sport.

The partnership will allow clients to access live dashboards and reporting, which provides comprehensive media valuation as well as social and digital media metrics.

Hookit actively tracks over 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties. It aggregates content and social engagement metrics from the largest social platforms and a growing list of major digital properties and platforms. Hookit quantifies the media value for sponsors by combining social media engagement with a content promotion quality score for brands by analyzing hashtags, mentions and logos within photos and videos.

“Brands who invest in sport need to be able to understand how their brand placement and sponsorship strategy can be optimized and we are delighted for Kantar Media and Hookit to partner on providing clients in the sport industry with real-time analytics, insights and valuations. Coupled with Kantar Media’s expertise in advising clients on the need to deploy comparable metrics to measure the effectiveness and efficiency of marketing campaigns, clients will be able to take advantage of the best of Hookit and Kantar Media.” said Andy Brown CEO & Chairman of Kantar Media.

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