“Advertisers who call or text prospects generated via Facebook lead ads can utilize Jornaya’s uniquely powerful tool to support compliance with the Telephone Consumer Protection Act (TCPA),” reads a statement provided to MAW.
Facebook lead ads give advertisers a better, more effective way to reach mobile customers; in fact, Facebook pre-populates a lead form with user contact information and can be completed with two clicks. But businesses need to stay on the right side of the TCPA, which prohibits companies from texting or auto-dialing mobile phones without the prior express written consent of the consumer. Violations are fined at $1,500 per call.
“The Facebook lead ads product is one of the most innovative new developments in customer acquisition, because it natively supports quick, hassle-free lead form submission on a mobile device,” said Ross Shanken, Jornaya founder and CEO. “It also unlocks the ability to call or text a prospect on their mobile device right after they’ve submitted a lead, when interest is highest. TCPA Guardian enables advertisers to call and text with confidence knowing that Jornaya will help advertisers prove that they collected the consumer’s consent on each lead generated through their lead ads campaigns.”
In addition, TCPA Guardian helps advertisers protect themselves in the event of a TCPA lawsuit. TCPA Guardian features a Visual Playback of every consumer event, giving persuasive evidence of TCPA consent that an organization can use in a court of law.