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AOL Launches Self-Serve Programmatic TV Buying As Part of One by AOL PlatformIntegral Ad Science (IAS), a technology and data company, has announced that AOL has integrated its IAS video viewability pre-bid targeting into the ONE by AOL platform.

The deal expands a two-year old relationship between the companies and underscores their commitment to ensuring that advertisers and publishers have the tools required to most effectively target video ad campaigns.

“At AOL, we are firmly committed to raising the quality of content and ad experiences by providing advertisers and publishers the tools to create greater intelligence, transparency, and control,” said Tim Mahlman, President of AOL Platforms. “Integrating with trusted partners like Integral Ad Science helps us do just that. Today marks an important step in a two-year integration with IAS, and we’re proud to now offer their full suite of brand safety, anti-fraud, and viewability tools across video and display.”

An open, multi-channel programmatic platform, ONE by AOL delivers a holistic view of marketing spend and performance across all screens, a powerful capability in today’s advertising ecosystem.

“When customers pair ONE by AOL with IAS’s proprietary technology, they can efficiently and seamlessly purchase viewable, fraud-free advertisements and get MRC-accredited viewability reporting across their display and video campaigns,” according to a statement to the media heralding the joint effort. “As advertisers grapple with finding and targeting the right audience on the right device, and ensuring campaigns are actually being viewed, this partnership provides them with the tools to utilize campaign data in a more meaningful way.”

The companies began their relationship in 2014 when AOL integrated IAS ad fraud detection capabilities. When AOL launched the ONE by AOL platform last year, IAS became one of its original partners, providing the industry’s most robust capabilities on the platform.

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