Instart Logic has just been approved as a participant in the TAG Registry by the Trustworthy Accountability Group (TAG). TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.
Instart Logic has been awarded a TAG-ID, which is a unique global identifier it can share with partners to confirm its participation.
“Digital publishers around the globe have turned to Instart Logic’s AppShield Ad Integrity, a unique technology breakthrough that automatically circumvents ad blockers, allowing digital publishers of free high-quality content to recapture up to 30 percent of advertising revenues that would otherwise be lost,” the Instart Logic team tells us.
Samrah Khan, vice president of business development at Instart Logic, believes it’s a big step in the right direction.
“With the increasing deployment by consumers of ad blocking technologies, premium web publishers are feeling the pain,” explained Khan. “They provide valuable free access to news content, the costs of which are fueled by advertising. Without continued investment in this ecosystem, ad blocking may cause premium web publishers to shut down easy access to news and information vitally needed in a free and open society.”
A big part of the battle is over ad blocking. According to a recent study by Juniper Research, ad blocking will cost digital publishers $27 billion in lost revenue by 2020 (about 10 percent of the total digital advertising market).
“Instart Logic has built an easy-to-deploy solution delivered to readers without requiring any changes to the application, while allowing premium web publishers to monetize their websites despite rising deployment of ad blocking technology,” according to Tuesday’s announcement. “The company’s unique solution allows web publishers to provide an “advertising lite” experience. Research shows that 68 percent of users are fine with digital advertising as long as it’s not annoying.”