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InstagramOnline photo and video sharing social networking platform Instagram just hit the big time. The company announced it has passed the one million mark for active monthly advertisers.

It took some movin’ and groovin’ to get there.

“In the last year, Instagram had more change than the previous five,” a company spokesperson said. “We introduced Instagram Stories—a new way for businesses to share everyday moments—video exploded, we welcomed a new brand identity and the community grew to more than 600 million globally.”

Where the people congregate, the businesses follow — which was Instagram’s major aim. Instagram now boasts a roster of 8 million businesses using business profiles. Highest adoption rate countries include the U.S., Brazil, Indonesia, Russia, and the United Kingdom. That figure is up 200,000 since this time last year.

“In the last month, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business.”

Instagram execs are attributing its success — at least in part — to simplicity.

“Tools like Boomerang and Hyperlapse help people and businesses quickly develop compelling content,” noted the spokesperson. “And with a mobile-first platform, placing an ad is easy, too. It takes as little as four taps to create an ad from a business profile.”

It’s a picture perfect start of 2017 for Instagram. You can read more about it here.

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