CommuteStream, a transit-mobile advertising network, announced Monday its expansion from the Chicagoland area, Boston and Pittsburgh into 11 additional major U.S. markets in an effort to help businesses across the country reach commuters with relevant, location-based content.
According to a press release emailed to MAW, CommuteStream now works with 84 transit apps in several U.S. cities, including New York City, San Francisco and Washington, D.C. Founded in 2012, CommuteStream’s client roster includes both major enterprises and small, local businesses. Some of the platform’s most notable work includes campaigns with Lyft, Coyne College and Devon Financial services.
According to research by the Location-Based Marketing Association (LMBA), marketers are spending a quarter of their budgets on location targeting, and more than half of brands are using location data to reach consumers.
Using predictive analytics and travel pattern data, CommuteStream does what it calls “commute-based targeting”: learning the routines of commuters in order to serve them highly relevant advertising. The fixed nature of transit stops and stations provide CommuteStream a new level of accuracy in the ability to target passengers.
“CommuteStream’s growth reflects both the increasing demand for location-based targeting within the marketing space, as well as a growing need for more efficient and less-intrusive advertising in the app space,” said Samuel Pro, CEO and co-founder of CommuteStream. “While brands are certainly doing impressive things with location-based tactics, capitalizing on the commute can take these efforts to a new level. Data-driven, commute-based targeting can help marketers better engage with riders and is a no-brainer for boosting the performance of transit-based out-of-home advertising.”