The goal of real estate news company Inman’s new Inman Content Studios is to produce sponsored articles that — though clearly labeled — will “hold the same value as editorial coverage.”
The goal? To entice readers to peruse stories that explore technologies, trends, and strategies and at the same time provide opportunities for companies to strengthen their brands.
“Known as native advertising or sponsored content, these stories will draw readers to helpful technologies, trends and strategies while creating opportunities for sponsors to strengthen their brands and areas of industry,” explained Inman in a release last week. “The stories will appear on the Inman homepage and atop the morning newsletter for one week after publishing with clear distinctions that they are sponsored, but will also maintain the same standards and voice of Inman’s award-winning editorial coverage.”
Inman’s initial launch partners include Adwerx, BoomTown, DocuSign, and Intuit.
“Stories will appear with clear distinctions that they are sponsored, but will also maintain the same standards and voice of Inman’s award-winning editorial coverage,” noted Inman.
According to publisher Brad Inman, “real estate professionals are constantly evolving, and so is the way Inman covers news.”
“Tell your story, stand out from the noise, and help your target audience succeed with our new stories produced by Inman Content Studios,” said Inman. “It’s a powerful, new way to reach and engage the growing Inman audience, made up of the best of the best in real estate.”
The first Inman Content Studio native advertisement was published on January 9, featuring an Intuit and Quickbooks Self-Employed sponsored article entitled “A Real Estate Agent’s Guide to Tax Deductions.” The piece has reportedly been organically shared more than 700 times across social media.