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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

AppLift, a respected mobile advertising technology company, recently shared with MAW a new infographic showcasing why re-engagement matters and how marketers need to move beyond the install.

Installs don’t necessarily reflect the success of an app nor does it guide user engagement, so app marketing efforts are becoming increasingly focused on engaging and retaining customers, AppLift tells us.

Based on its proprietary data, AppLift’s infographic reveals that, on average globally, users spend:

  • 112 mins per day on mobile internet with an average share of time spent in-app vs mobile web per day for US adults (85.7% in-app vs. 14.3% mobile web)
  • 4-5 hours on mobile per day with global app revenues projected growth to be 188.9 billion by 2020
  • 36 apps installed on an average user’s mobile device
  • 23% users abandon an app after the initial install

Want to know more? Check out the infographic shared below.


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