MAW has just learned that AdAsia Holdings, the developer of the AdAsia Digital Platform, has launched ‘CastingAsia,’ an influencer marketing platform available across Asia.
“CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges,” a release shared with MAW explains.
The new offering is designed to ameliorate problems experienced by marketers using influence to reach consumers, including “sifting through disparate influencer information silos, taking a scattergun approach to influencer recruitment and spending too much time on influencer management.”
CastingAsia will automatically analyze influencer data to find the right match for brands. In addition, marketers can develop scalable influencer marketing campaigns managed through a central point or in individual markets.
“This move allows marketers to streamline their marketing efforts further through the AdAsia Digital Platform, and is yet another step towards developing a single platform that solves the needs of a modern marketer,” said Kosuke Sogo, the CEO and co-founder of AdAsia Holdings.
“With the number of eyeballs on mobile devices and cross-device social media usage in this region, brand storytelling has never been easier. This makes influencer marketing highly relevant in Asia, and marketers should explore opportunities of tying influencer marketing with programmatic advertising,” he said.