Tyroo Technologies, India’s leading mobile ad tech platform, has just introduced its new Product Listing Ads (PLA).
Tyroo’s PLA is the world’s first native ad platform, by an independent ad network, open to all app publishers. As a result, it can compete directly with Google and Facebook.
“The PLA platform allows app publishers to deliver ads without compromising on a user’s app experience, by embedding these ads natively, similar to the Facebook and Google ads,” said the company in a media statement. “The platform was first globally launched at Mobile World Congress in Barcelona in March, which is now being adopted by the ecosystem.”
PLA by Tyroo Technologies mark a major innovation in global mobile ad tech industry, according to Tyroo execs.
“This is for the first time that ads have been developed keeping consumers at the epicenter of the mobile advertising ecosystem. While other e-commerce ads overwhelm and confuse a consumer by showing different products to choose from, Product Linked Ads only show relevant products as per consumer interest, reducing their efforts of buying products online.”
The Tyrpp technology also enables advertisers to monitor native product ad performance through an in-built dashboard and accordingly use product analytics to create more engaging content for the audiences.
“Our partnerships with leading Indian and global publishers are a clear endorsement of the tremendous value that Tyroo’s Product Listing Ads holds for app publishers,” said Siddharth Puri, the CEO at Tyroo Technologies. “Our research indicates that consumers look at native ads 52 percent more frequently than banner ads and with PLA app developers need not look any further for better returns.”
Puri believes it’s a winning strategy for marketers.
“We are confident that PLA will help our clients drive sustained revenue growth on one hand and user engagement on other, without compromising on the app’s user experience in any manner,” he added.