InMobi, a global mobile advertising giant, is teaming up with Tapjoy, a leading platform for mobile advertising and app monetization, to monetize Tapjoy’s inventory in India.
It’s a wise move, as mobile gaming continues to surge in India. In fact, a recent Nasscom report notes that mobile game downloads in the country are expected to grow at a CAGR of 58 percent over the next five years, representing an estimated 5.3 billion downloads by 2020.
“Capitalizing on this trend, InMobi’s partnership with Tapjoy presents a robust opportunity for Indian advertisers to enhance their reach to a wide selection of global mobile gaming apps,” reports InMobi. “Tapjoy has 40 million unique users in India across popular mobile games such as 8 Ball Pool, Criminal Case, Shadow Fight 2, and Subway Surfers, and advertisers will be able to expand their reach beyond InMobi’s 135mn unique devices in India through access to Tapjoy’s India inventory.”
Tapjoy’s Interplay ads help marketers connect with a qualified audience in premium apps. Tapjoy offers a complete suite of advertising products including engagement-based ad experiences like video and gamified rich media.
“We are excited to be Tapjoy’s exclusive monetization partner in India,” said Vasuta Agarwal, the VP and GM India for InMobi. “Mobile gaming is growing at an exponential pace in India and through this partnership, we are bringing the best of global mobile gaming inventory to advertisers in India who want to reach high-quality users.”