IgnitionOne, a global company specializing in cloud-based digital marketing technology, tells NativeMobile that it has completed the acquisition of Human Demand, a mobile marketing technology company providing mobile advertising, audience, and tracking solutions to marketers.
“We are very excited to join a team that clearly ‘gets it,'” says Human Demand CEO Howie Schwartz.
The acquisition clearly New York-based IgnitionOne enhance its Digital Marketing Suite, a comprehensive integrated digital marketing technology solution, by adding mobile display advertising and cross-device tracking capabilities.
“IgnitionOne’s clients will benefit from Human Demand’s intuitive self service interface whose capabilities will be seamlessly integrated into the DMS,” according to a provided statement.
In short, the DMS is a digital marketing hub that centralizes the ability to buy, manage and optimize digital media across four channels — search, display, social and mobile.
“We continue to break new ground in our efforts to make marketing simple by bringing together the purchasing, optimizing and management of media as well as the centralizing of user data all in one place,” adds Will Margiloff, CEO of IgnitionOne. “Human Demand brings to the table key capabilities that will make the Digital Marketing Suite the most complete and integrated technology in the industry.”