Integral Ad Science (IAS) is teaming up with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform.
IAS, a well known technology and data company that helps advertisers effectively reach and influence consumers, is the first partner to provide its brand safety and fraud reporting directly in The Trade Desk platform for display and video inventory. That will make it easier for customers to access data in a single location.
“This exclusive reporting integration enables customers of The Trade Desk to dig deeper into log-level data, advancing each report to be more actionable, granular, and customizable to advertisers,” according to the official announcement emailed to MAW.
The integration is designed to ensure advertisers can verify that media buys meet specific brand safety parameters by only bidding on impressions that meet set standards across seven separate risk categories: adult content, alcohol, gambling, offensive language, illegal downloads, illegal drugs, and violence.
“Brand safety is a growing concern especially for mobile, so we’re giving advertisers the data to address it, and the proof that it worked,” said Harmon Lyons, the SVP for Business Development and Platform Solutions at IAS. “Aligning with the Trade Desk made perfect sense given their commitment to bringing greater transparency to the programmatic ecosystem.”