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Tremor Video is out with news that Hulu, a premium television streaming platform, has selected Tremor Video’s Sell-Side Platform (SSP) to power its Advanced TV advertising solution across desktop, mobile, and OTT devices.

“Through Tremor Video’s SSP, Hulu will propel its Advanced TV efforts forward by providing advertisers with access to its robust library of premium, long-form video inventory in the protected infrastructure of a private marketplace,” reads the official word emailed to MAW.

The companies have pledged to work together to offer advertisers more choice and control over automated transactions — especially in an era of change and automation.

Tremor Video’s Seller Platform offers granular, real-time analytics as well as flexible, open architecture. A “pureplay video company,” Tremor Video works to continuously upgrade its technology to introduce innovations that positively impact both advertisers and viewers.

“Tremor Video not only understood our Advanced TV vision, but customized their supply-side technology to meet our specific marketplace requirements,” said Doug Fleming, Head of Advanced TV at Hulu. “Tremor Video is an important component of Hulu’s Advanced TV offering, providing advertisers with the choice to leverage more automation to deliver the ad experience viewers prefer.”

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