According to Apptimize, a mobile application optimization company that offers A/B testing, feature toggling, phased rollout, and analytics, Facebook created a $13 billion dollar mobile-advertising business in five years.
And then there’s Snapchat — which grew from an “app for teens” to become a $20 billion enterprise.
“Mobile seems like a massive opportunity to generate money from thin air, but the struggle to keep users engaged feels like an uphill battle,” notes Apptimize.
How to break through? In part, it involves shaping the behaviors and habits around how users interact with your brand.
Now Apptimize is offering a free guide breaking down the essentials on several of the most successful examples of powerful in-app campaigns and how they got that way.
To download the paper, click here.