Hover Time and Hearts: Publisher Desires revealed in New Native Ad Report

When AdsNative surveyed its 7,500 web and mobile publishing clients in Q1 2017, the results were “both interesting and slightly surprising,” according to the company.

One surprising finding: 53.9 percent of surveyed publishers don’t believe ad budgets are going to just a few major players — though that is contradicted by more than one recent study.

But without a doubt, native advertising is still a growth market. And what do publishers crave more than anything from their native marketing efforts? Ample hover time (people stop and spend time with the ad) and plenty of hearts (indications that people loved or liked the effort).

In fact, publishers’ favorite native metrics, in order of preference, are 1). Hover Time; 2). Shares and Reposts; 3). Hearts/Likes; and 4). Successive Clicks.

There’s a lot more to read about “The State of Native Advertising 2017.” You can access the info here.