What Company Nabs Most of Global Social Ad Spend? No Surprise: It’s Facebook
Where does more than two thirds of net ad revenues on social sites end up? That would be the elephant in the social media room: Facebook.
USA TODAY NETWORK Adds Enhancements to Its 360 Video Advertising
USA TODAY NETWORK has just announced new enhancements to its full-screen, high-impact ad unit called ‘Gravity.’
GSMA Releases Early Details for 2017 Mobile World Congress
It’s that time of year again — when the GSMA comes out with preliminary details for the next Mobile World Congress (MWC).
Devs Detect Big App Opportunity with Xbox One Store
Developers are chomping at the bit for a new opportunity made possible by Microsoft, we’ve learned. Rumors are circulating that big change is coming for developers who have their sights set on the Xbox One, which has until now only supported a minuscule smattering of Universal Windows Platform apps.
Oops, Native Ads Still Not Perfect: Online Trust Alliance Says Most Are Confusing
All the evidence points to the effectiveness of well done native advertising. But when it fails, it fails spectacularly.