Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
BIA/Kelsey Update: Native Social Ads to Grow, Location-Targeted Mobile Could Reach $29.5 Billion
New data from BIA/Kelsey, to which MAW was privy on Thursday, shows that native social advertising could command 28.1 percent of U.S. local-targeted ad spend by 2020.
Immersion Corporation Showcases the Power of Touch in Advertising at Cannes Lions
The 2016 Cannes Lions gathering — billed as an “International Festival of Creativity” — is seeing Immersion Corporation demonstrate how tactile effects can strengthen mobile advertising.
New Mobile Ad Format Offers Vertical Video from Publishing Heavyweights
Of all the new tech introduced at Cannes Lions, one of the most interesting may be a vehicle for running viewable vertical video campaigns across News Corp titles.
Sooner Than Expected: Mobile Advertising Will Overtake Desktop in 2017, Says Zenith Optimedia
Mobile may very well overtake desktop by 2017 — earlier than anticipated — and become the primary internet advertising medium a year earlier than previously forecast.
What Drives Best Engagement? Ads on Premium Editorial Mobile Websites
When it comes to engaging consumers marketing-wise, nothing works better than ads on premium mobile websites.