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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Here’s What Happened in Mobile Advertising This WeekHere are the top stories from around the world of mobile advertising that we’ve been following in the past week.

Exponential Interactive: Study Shows Interactive Video Beats Standard Banner, Pre-roll Ads
Exponential Interactive shared with MAW today their just released “The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising.”

Looking to the ‘Futures’ of Mobile Advertising
It’s being hailed a first in the realm of mobile advertising. And JUICE Mobile is the driving force behind the innovative offering.

Google Clicks Down, Cost of Facebook Clicks Up, Says Merkle
Merkle is officially out with its Q1 2015 Digital Marketing Report. And the leading technology-enabled, data-driven performance marketing agency is sharing with MAW all the details you need to know.

Malware Gives Mobile the Bird: Attacks like ‘HummingBad’ On the Rise
It sounds like “hummingbird” at first glance. But hummingbirds are wonderful. “HummingBad”? Not so much.

First Look: App Store Analytics Platform Mobile Action Launches Localization Feature
App store analytics platform Mobile Action is set to announce today a new feature designed to help marketers improve conversion rates as they expand into new countries and regions.

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