Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
‘Goodbye, Flash,’ Says Amazon; New Ad Technical Guidelines Issued
Here’s a little flash forward (but not too far forward) on Flash ads on Amazon: they’re verboten as of September 1, 2015.
IDC: Android Still Owns Global Smartphone Market
The trajectory has been up, up, up — but things could be changing when it comes to smartphone acquisition. A new mobile phone forecast from the International Data Corporation (IDC) — the “Worldwide Quarterly Mobile Phone Tracker” — indicates smartphone shipments are expected to grow 10.4 percent in 2015 to 1.44 billion units.
‘State of Mobile Development’ Survey Shows Developers Still Struggle, Need for Multi-Platform Approach
Global software company Progress has released the findings from the latest “Telerik State of Mobile Development” survey. The key finding? Developers need the right tools and processes to move forward with their mobile app development efforts — which is often a struggle.
Instagram Ads Whoop Facebook on Click-Through Rate
Is Instagram schooling Facebook? Looks like it. According to Al Urbanski, Senior Editor of Direct Marketing, there’s a major takeaway from the data pulled in his latest report.
Good Deal for Developers: Bing Brings Data Bling to Apps with Launch of Knowledge and Action Graph API
Microsoft’s Bing has launched a new application programming interface (API) developers can use to bring Bing bling (of the data sort) into apps.