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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Here’s What Happened in Mobile Advertising This WeekHere are the top stories from around the world of mobile advertising that we’ve been following in the past week.

Screen6 Bolsters Data Offering Through Partnerships with Airpush, Kochava Collective, ShareThis
Ahead of the weekend, MAW learned that Screen6, a cross-device identity management powerhouse, confirmed the ability for its partners to “expand their private identity graphs beyond their own dataset” through a number of critically important new strategic alliances.

Marketers Less Bullish on Video Due to Ongoing Measurement Difficulties
While video content has been all the rage among marketers, it appears that its meteoric growth rate has slowed. The reason? Too many marketers can’t really ascertain its effectiveness.

IAB Study: 62 Percent of Americans Own an Internet of Things Device, Are Willing to View Ads
A new study from the Interactive Advertising Bureau (IAB) — “The Internet of Things — reveals that nearly two-thirds (62 percent) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable).

Famous Debuts ‘Instant Apps’ Platform for Brand Marketers
Brands that want to become famous might want to check out Famous.

IAB Tech Lab Offers Help Getting Video Ads in HTML5/JavaScript Soon
The Interactive Advertising Bureau (IAB) Technology Laboratory’s “Transitioning Video Ads from Flash to HTML5/JS” has just been released.


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