Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
Adjust Teams Up with Top Ad Networks to Fight Mobile Ad Fraud
Mobile app tracking firm Adjust announced ahead of the long holiday weekend that a group of twelve heavyweight networks and app marketing platforms will come together to battle mobile ad fraud.
PacketZoom Out with Global Mobile App Network Benchmarks Data
PacketZoom, the leader in mobile app acceleration, just launched “PacketZoom Global Mobile App Network Benchmarks.”
Growth Ahead for Programmatic As Forecast Shows 31 Percent Rise in 2017
What digital channel will grow fastest in the coming year? That appears to be programmatic advertising, which is expected to grow 31 percent in 2017, faster than all other digital channels.
To Block or Not to Block: On Smartphones, It’s More Rare
There’s obviously something special about smartphones — other than the obvious bells and whistles.
Fiksu Index: Mobile Ad Costs Climb Due to iPhone 7 and Holiday Spending
The latest index from mobile marketing firm Fiksu DSP shows that mobile ad costs are on the rise.