Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
IAS Teams with Trade Desk to Boost Brand Safety Data
Integral Ad Science (IAS) is teaming up with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform.
App Annie ‘Capptivate’ Conference Lures Execs from Google, Coca-Cola, Amazon
App Annie’s big deal industry event — called “Capptivate” — is coming soon and the news is that highly placed execs and marketers from major companies — including Google, Coca-Cola, Amazon, Snap, Twitter, and others — will be making a beeline to the event.
AdSpruce Boosts Ad Engagement with ‘Any Screen Advertising Platform V3.0’
AdSpruce, a leader in video and rich-media advertising technology, has released an upgraded version of its pioneering mobile video platform.
Let’s Be Clear: IAB Clarifies Processes for Automated Digital Advertising
In the modern age of digital advertising, clarity on all fronts is key. And for that reason, clarity is the focus of the latest efforts by the Interactive Advertising Bureau.
Upping App Measurement: Google-AppsFlyer Deal Designed to Improve Capabilities
Between the launch of Google’s App Attribution program and AppsFlyer’s mobile analytics, mobile marketers will now be better able to set up, measure, and optimize app campaigns.