Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.

Women, Professionals Excluded from Gaming Ad Targeting, Says New Report
According to the eye opening findings of a new report from Strike Social, gaming brands are missing the mark in their YouTube advertising leading up to E3.

FIRST LOOK: Retail Goes Mobile as Downloads Grow, Says YouAppi
Providing hard core data to back up generally held perceptions, YouAppi released new research verifying the retail sector’s move to mobile.

Integral Ad Science Debuts Next-Gen Viewability Measurement Project
Like the old carpenter’s rule — “measure twice, cut once” — new rules for advertising metrics aim to eliminate errors.

PulsePoint Partners with Tremor Video to Boost Video Inventory
MAW has just learned that PulsePoint, a major global programmatic advertising platform, will partner with Tremor Video, Inc. The goal for PulsePoint is to add additional premium cross platform and multi-format video inventory to its global exchange.

Fighting Fake News: Storyful and Moat Launch New Initiative
The list of firms fighting fake news is growing. Now Storyful and Moat have announced a joint initiative aimed at combating the spread of fake and extremist content.

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