Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
First Look: Mobile Now Captures More Than Half of All U.S. Internet Advertising Revenue
It’s a new first for mobile. Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report.
LinkedIn Debuts ‘Matched Audiences’ with Three New Targeting Tools
Big news from LinkedIn. The social network for business professionals is launching Matched Audiences, which the company bills as “a set of targeting capabilities that gives marketers the unique ability to combine LinkedIn’s powerful professional data with their own first-party data.”
Momentous Entertainment Group to Acquire Mobile Ad Network BLACKFOX
Momentous Entertainment Group, Inc., an online social media network, just announced its intent to acquire BLACKFOX.IO (BLACKFOX).
Mobiquity Networks and Airmarket to Create Micro-Location Ad Solution
A new collaboration could well give advertisers their first opportunity to easily access accurate first party location data utilizing beacons and GPS data from millions of devices.
Merkle’s Q1 2017 Digital Marketing Report Reveals Performance of Major Players
What’s happening in the world of digital marketing at the start of 2017?