Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
Mobile Moves Moolah: It’s Now Majority of Google’s Global Ad Revenue
Can you guess how Google (due to report Q3 earnings this week) is making the majority of its worldwide revenue?
TapFwd Partners With Drawbridge to Enhance Mobile Advertising Options
Drawbridge, a leading anonymized digital identity company, is welcoming a new client today.
‘Picking Up Steam’: Mobile Ad Spend Grows 103 Percent Globally in Q2
Insights drawn from more than 300 billion global impressions on Smaato’s platform confirms that mobile ad spending picked up considerable steam in Q2 2016.
Interstitials Demand Attention by Design, But Users Abandon Quickly
On mobile, consumers view a fair number of interstitial ads. These ads demand attention and get it, but not for long, according to new research.
BIA/Kelsey Forecast: Local Advertising Revenues Could Be $148.8 Billion, Driven by Online/Digital
A just released “U.S. Local Advertising Forecast 2017” is forecasting that total local advertising revenues in the U.S. could reach $148.8 billion in 2017, up from $145.2 billion in 2016. That would constitute a 2.4 percent growth rate.