MAW can confirm that GSMA’s Innovation City will return to Mobile World Congress Shanghai 2016 for the fourth year running.
The announcement came straight from the GSMA, which said its popular exhibition space will again be a focal point of the show.
Innovation City “invites visitors to explore an immersive environment that demonstrates how intelligent mobile-connected products and services are positively changing the world around us,” an emailed statement reads. “This year’s showcase includes a diverse range of experiences from cutting-edge startups as well as more established companies, and covers sectors such as retail, transport, automotive, sport, and more.”
Interactive demonstrations are planned from companies like Akyumen, DTS, Hangar 18 NOA, Huawei, KT Corporation, MyFC, NAES, nubia, OPPO and Thinfilm, as well as from the GSMA’s key industry programmes Connected Living, Digital Commerce, Network 2020, and Personal Data.
For 2016, there will be several dedicated ‘Connected Zones’ that focus on particular interest areas such as sports, automotive, retail, and innovation.
“The City continues to be one of the most popular attractions at Mobile World Congress and is the perfect place to experience the latest trends and innovations in mobile all at one destination,” said Michael O’Hara, the Chief Marketing Officer at GSMA. “It really does have something that caters to every interest in mobile and we look forward to welcoming visitors to this year’s show.”
The GSMA Innovation City will be hosted in Hall N3 at the Shanghai New International Expo Centre. It will be open during Mobile World Congress 2016 in Shanghai from 29 June through July 1.
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