As more marketers diversify their mobile advertising efforts, they’re increasingly looking beyond search engine marketing.
Facebook aims to help businesses seeking other advertising outlets. One way the firm is doing that is via a series of webinars designed to show them how to “get the most out of Instagram and other Facebook apps and services.”
Two upcoming webinars look promising for business marketers.
“Creativity in the Age of Mobile,” set for May 31 at 10 a.m. (PST) will let attendees hear from Facebook Marketing Science teams about the changing mobile environment and how it’s challenging creative to be bigger, bolder and better in the age of mobile. “You’ll also learn more about the collection ad format from Facebook, a new way to inspire shoppers to purchase with an immersive mobile experience,” notes the company.
On June 21 at 10 a.m. (PST), Instagram will present “Understanding Facebook’s People-Based Measurement Solutions.” This webinar is billed as a way for marketers to “gain a better understanding of how Facebook’s measurement solutions (can) drive better business outcomes.” An in-depth look at measuring lift in brand awareness and sales — and the importance of A/B testing ads — is also on the agenda.
The whole list of webinars for the summer can be found here.